38% are 34-44 years in age
51% male, 49% female
Average household income is $155,000
46% are college graduates
34% have advanced college degrees
Here are the customers you can expect to reach by advertising with us. Among patrons of the arts:
OCCUPATIONS:
Professional 59%
Military 3%
Home Maker 4%
Technical 4%
Sales 4%
Retired 11%
Manager 4%
Blue Collar 1%
Student 10%
100% own a computer and are connected to the Internet
85% purchase on the Internet
Credit Card Usage:
American Express 27%
Visa 76%
Master Card 54%
38% Purchased A Car
11% Purchased A Home
39% Purchased Furniture
49% Purchased Jewelry
65% Purchased Airline Tickets
63% Traveled
15% Purchased Life Insurance
30% Investment/Retirement
13% Joined A Private Club
Source data: The Media Audit-Austin International Demographics, Inc.,
49% attended the Ballet once or more
56% attended the Symphony once or more
37% attended the Opera once or more
This publication will not support artistic expressions that promote hatred, violence, and generally evil or destructive themes against humanity.
site built and maintained by CAC Services, A media production subsidiary of Salem Music, LLC providing promotional support to the local arts communities
